What Exactly Should You Look For In an Event Ticketing Platform?
So, are you curious about partnering up with an event ticketing platform? Well, we know the excitement and the whole planning process; therefore, sometimes it’s better to know about some features of ticketing tools beforehand. This saves you from getting into any trouble at the time of registration and event ticketing. Whether it’s a hybrid event or a virtual event, ticketing plays an important part, and it should be simple, easy, and really quick. It should not be challenging and time-consuming for event organizers and attendees as well. So let’s have a look at ticketing platform features that are must-haves while considering a platform:
Here’s What You Need to Consider While Choosing the Event Ticketing Platform
1. Easy for Everyone to Use
The event ticketing solutions should be simple, with no confusion and no extra steps. Attendees should be able to pick a ticket, fill in their details, pay, and get their confirmation. That’s it. No one wants to click around wondering what to do next. Additionally, event organizers should think about the user interface and choose the best event ticketing platform.
Example: A flow like “Choose Ticket → Fill Info → Pay → Get Ticket” should happen in 2–3 minutes.
2. Different Types of Tickets
Every event is different. You might want to offer early bird tickets, group discounts, VIP passes, or free entry for some guests. A good platform should let you create as many types of tickets as you need with different prices and rules.
Example: For a hybrid event, you can make one ticket for online attendees and one for in-person guests.
3. Easy Payment Options
People like to pay in different ways. Some prefer cards, others use UPI or wallets. Your platform should accept all common payment methods. The easier it is to pay, the more likely people are to complete their booking. Besides, easy payment processing, attendees require a secure payment system, so make sure the payment gateway is completely secure and safe.
Bonus: It’s great if they also get a payment receipt right away.
4. Works Well on Phones
Most people will book tickets on their phones. So, the ticketing website or form must work well on mobile screens. Attendees should also be able to show their ticket on their phone—no need to print anything.
Example: QR code tickets make it easy for people to enter the venue by just showing their phone.
5. Instant Confirmation Emails
After someone registers, they should quickly get a confirmation email. This email should have:
- A thank-you message
- The ticket (PDF or link)
- Event details like time, date, and venue
This makes attendees feel sure that everything is confirmed and saves you from answering their doubts.
6. Live Reports & Ticket Stats
As the organizer, you should be able to see how many tickets are sold, which ticket type is selling the most, and where attendees are coming from. This helps you make smart choices about promotions, venue setup, and food.
Example: If 80% of your guests are from Mumbai, you might want to promote more in that city.
7. Connects with Other Tools
Your ticketing system should work well with other event tools, like:
- Event registration forms
- Email tools (for sending updates)
- Check-in tools and badge printing
- Mobile apps
- CRMs for attendee data
This helps you run your event without jumping between 5–6 different platforms.
8. Support for On-Site Needs
Some platforms allow you to do more than just sell tickets. Look for one that can also:
- Sell tickets at the gate
- Scan QR codes for quick entry
- Print name badges on the spot
This is super helpful for in-person events or hybrid setups where people arrive at the venue.
9. Safe and Secure
You’ll be collecting important data from your guests—names, emails, and payment info. The platform should be safe to use, with proper data security. It should follow privacy rules and protect against fraud.
Tip: Make sure the website has a lock icon (SSL), and payment pages are encrypted.
10. Clear Pricing and Low Fees
Understand how the platform charges you. Do they take a small fee per ticket? Or charge a monthly cost? Look for something affordable that gives you good value.
Example: Some platforms are free for free events. Others charge only when you sell a ticket.
Final Thoughts:
The ticketing system you choose will affect your whole event. It’s not just about selling tickets. It’s about giving your guests a smooth experience—from the moment they register until they walk into your event.Choose a platform like Dreamcast, that’s simple, fast, mobile-friendly, and helps you stay in control.
