The Real Price of Cheap Clicks: How Low-CPC Traffic Damages Your Revenue & ROI
In digital advertising, many marketers still chase the lowest possible cost-per-click (CPC), assuming cheaper clicks will stretch their budget and increase campaign reach. But in today’s performance-driven landscape, cheap clicks can actually cost you more not in ad spend, but in missed conversions, poor-quality traffic, and overall revenue loss. The reality is simple: clicks are…
