The journey of Bridal Juttis, carrying Aesthetics from Local to Luxury.
Although Bridal Juttis are thought of as just ornate wedding shoes, they also contain centuries of India’s cultural history, artisan craftsmanship and a form of Indian fashion from designer collections through the ages. The history of Bridal Juttis can be traced through hundreds of years of artisan crafters residing in small villages and towns, who have made bridal juttis for their local communities, as well as for use by customers around the world. An area of India that has been the initial production site of juttis is Haryana state, where local artisans made shoes using solely traditional techniques, passed down through generations. Many of the early designs of juttis were originally made to meet functional needs. Over time, designs became more elaborate, gaining international recognition.
As the world began to pay more attention to Indian fashion, international designers started partnering with local artisan crafters to create more elaborate styles of bridal juttis and featured them in magazines and at wedding shows throughout India. As brides began to look for wedding gown ’emblematic pieces,’ the approach to creating them became increasingly popular, which in turn allowed many of these skilled individuals to make their talents known and take advantage of the opportunities available.
Gulbhahar had seen great potential in combining the high level of craftsmanship involved in this work along with the luxury of today’s lifestyle design approach to create a modern version of the wedding gown that retained the traditional essence. Therefore, the process of creating a modern version of the tradition was discovered, involving careful selection of materials, innovating the methods of embellishment to provide visual interest, and working with skilled artists to produce the culture of the new bride and combining it with luxury design.
This style evolution reflects the changes in taste over the past decades of Indian women. Brides through the years were known to have their wedding gowns crafted using gold thread, elaborate embroidery, and heavily embellished fabrics to showcase the craftsmanship of their chosen artisans. Brides of today have the opportunity to wear very simply designed juttis in a wide variety of unusual colour choices and have embellished their wedding juttis using a mixture of materials. This is not simply about moving away from tradition, but rather making a way for an evolution of tradition to incorporate contemporary influences. Brides of today can wear their wedding juttis as a true expression of who they are while being respectful of their cultural heritage.
The transition from local to high end in bridal juttis is a matter of material quality; locally made styles are based on what the locality has available and served their regional use extremely well. Luxury Bridal Juttis are made from only the finest leathers, authentic precious stones and specialty hand embroidery threads sourced globally. Gulbhahar has made a name for itself through its commitment to the production of high-quality bridal juttis that will not only pass the rigors of wedding day scrutiny but will continue to perform long into the future. These bridal juttis are both statement pieces and family heirlooms that will be cherished and passed down through generations to come.
Gulbhahar’s bridal juttis embody the journey from local workshops to luxury collections; they also celebrate the artisan community that creates these products. The preservation of artisan communities is important to the philosophy of Gulbhahar. In other words, each pair of Bridal Juttis tells a story about the heritage of the craft, craftsmanship, and also serves as a beautiful bridge between the traditions of yesteryear and the innovations that will continue to shape the future.
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