Squarespace for Marketplace Sellers: Move From Marketplace to Your Own Site + Discount Code
For years, online marketplaces like Etsy, eBay, Amazon Handmade, Depop, and Redbubble have helped creators find customers quickly. They’re great for exposure, but they also come with limitations: high fees, algorithm changes, unpredictable visibility, and little control over branding. That’s why many sellers eventually reach a point where they’re ready to take ownership of their business and transition into a standalone website. Squarespace makes this move easier, smoother, and more profitable—especially when you use a Squarespace discount code to save on hosting and eCommerce costs.
If you’re a marketplace seller looking to build long-term stability, brand recognition, and repeat customers, this guide shows exactly how to shift to your own site without losing momentum.
Why Sellers Eventually Outgrow Marketplaces
Marketplaces are fantastic for early sales, but their drawbacks become clear as your store grows.
1. High Fees Eat Into Profit
Listing fees, transaction fees, payment processing fees—these add up over time. When you sell through your own website, you keep more of every sale.
2. Zero Control Over Branding
Marketplaces force you into their templates, their layouts, and their restricted customization. A website offers unlimited creative control, letting you build a brand that customers remember.
3. Algorithms Decide Your Visibility
Your traffic rises or falls depending on marketplace search algorithms. With your own website, you control your SEO, marketing, and customer journey.
4. No Customer Ownership
Marketplaces limit what customer information you can collect. That means fewer email subscribers, fewer repeat buyers, and less long-term growth.
Your own site solves every one of these issues.
Why Squarespace Is the #1 Platform for Marketplace Sellers Moving to Independence
Squarespace has become the go-to option for sellers ready to upgrade from marketplace-only selling.
1. Beautiful templates built for product photos
Your items shine in clean, portfolio-style layouts that let your branding take center stage.
2. Built-in eCommerce tools
Inventory tracking, product variants, shipping setups, coupons, taxes—everything marketplace sellers need.
3. Easy migration
You can import product listings, photos, and descriptions directly into your new store.
4. Lower long-term costs
With a Squarespace discount code, you’re able to launch a premium eCommerce website without overspending.
5. Complete control over your brand
Colors, fonts, layouts, storytelling—your aesthetic can finally shine without restrictions.
How to Transition From a Marketplace to Your Own Squarespace Store
1. Start by building a clean homepage
Your homepage should show:
- A hero image featuring your product style
- A clear brand message
- Best-selling items
- Links to shop categories
2. Import your products
Squarespace allows bulk uploading, making it easy to move:
- Product images
- Descriptions
- Prices
- Variants
- Stock counts
3. Set up payment & shipping
Connect payment gateways like Stripe or PayPal and create shipping rules based on weight or location.
4. Create an “About” page
This helps customers understand you beyond the marketplace format. Share your story, mission, and creative process.
5. Build an email list
This is one of the biggest advantages of having your own site. Use:
- Pop-ups
- Discounts
- New arrival announcements
- VIP early access
6. Keep your marketplace store open (temporarily)
Use a banner that guides customers to your new website for the full collection and lower prices.
Using a Squarespace Discount Code for Your Transition
Running a product-based business is expensive—manufacturing, packaging, marketplace fees, and shipping all add up. By using a Squarespace discount code, you reduce startup costs while unlocking premium eCommerce features. The savings make the move more accessible for sellers ready to grow.
Final Thoughts
Moving from a marketplace to your own website is a powerful step toward building a real brand. You gain control, increase profit margins, and open the door to deeper customer relationships. With Squarespace, the transition is smooth, beautiful, and cost-effective—setting your store up for long-term success.